The paraben in our lotion is derived from coconut palm oil. It is quite costly, but it was the only acceptable preservative that we could find (according to the Material Safety Data Sheet). We use only 1/3 of 1 percent and according to the FDA we are not required to include it on our label. Some companies will deceive you by not including preservatives in the ingredient list on their label. We prefer to tell our customers the truth. Without the paraben the shelf life of lotion is less than 6 months.